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* From the Division of Pulmonary and Critical Care Medicine, Medical University of South Carolina, Charleston, SC (Dr. Heffner); H. Lee Moffit Cancer Center, Tampa, FL (Dr. Alberts); Division of Pulmonary and Critical Care Medicine, University of Massachusetts, Worcester, MA (Dr. Irwin); and Methodist Healthcare Foundation, Memphis, TN (Dr. Wunderink).
Correspondence to: John E. Heffner, MD, FCCP, Medical University of South Carolina, Division of Pulmonary and Critical Care Medicine, 96 Jonathan Lucas St, Ste 812, Charleston, South Carolina 29425; E-mail: jheffner{at}mha.chw.edu
| Introduction |
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| Guideline Development and Dissemination Discussion Group |
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To enhance the effectiveness and to ensure the validity of the guidelines, the College should incorporate a standard methodology for development and should continuously monitor their currency and effects on practice. The College should consider the following recommendations:
Effective dissemination of a guideline is important for the effectiveness of the guideline overall. Guidelines should be disseminated not only to physicians but also to health-care organizations, insurers, pharmaceutical industry representatives, and other parties with an interest in the guideline contents, so as to assist the dissemination process (Fig 1) .
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| CME Discussion Group |
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CME activities present clinicians with varied rewards that include accruement of CME credit, new approaches to specific clinical problems in their practices, networking with colleagues, and a survey of relevant advances in their medical field. Because of the varied purposes of CME, provider behavior change should not be expected to occur from CME alone when the ACCP uses CME to disseminate guideline recommendations.
Effective use of CME for guideline implementation would employ three strategies.
The ACCP needs to promote investigative interests among its membership regarding ideal CME approaches to guideline implementation.
The ACCP may augment its CME efforts for guideline implementation by developing partnerships with other organizations. These organizations might include fellow professional societies that include pediatric, family medicine, surgical, and general internal medicine disciplines; quality improvement organizations, such as the Institute for Health Care Improvement; and advocacy groups, such as the American Association of Retired Persons.
CME efforts to support guideline implementation should extend beyond traditional printed materials and physician meetings. Web-based technologies, computer-based decision support tools, and electronic media such as CD-ROMs should receive greater attention for guideline dissemination. Following the principles of the Agency for Health Care Policy and Research, the ACCP could provide guidelines on the internet that are indexed and available for downloading. Because of the importance of the Internet, the ACCP should consider appointment of a Web editor, who would organize and maintain Web-based CME programs. The Web site might provide a new case each month pertaining to a recent guideline topic, chat rooms for e-mail discussions, and lunch-hour computer conferences.
In developing a menu of educational offerings around guideline topics, the College will need to conduct market research to determine a favorable mix of educational approaches. Ongoing monitoring of the effects of educational efforts will further assist the College in selecting an ideal educational approach. The College needs to encourage physician-certifying organizations, such as the American Board of Internal Medicine, to publicize the fact that certifying and recertifying examinations emphasize knowledge that has been presented in valid published guidelines.
| Guideline Implementation Discussion Group |
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Once opinion leaders are identified, the College can provide these individuals and groups with CME opportunities to assist their colleagues in adapting guideline recommendations for their practice setting. The College should develop a guideline implementation "toolkit" that provides opinion leaders and local implementation teams with methods and resources for promoting organizational and physician change (Table 1) . The toolkit could include survey instruments to measure an organizations readiness for change as well as reasons for resistance to acceptance of guideline recommendations. It could also provide strategies for promoting change, content material for introducing guideline content into practice, menus of available guideline dissemination materials from the College, and models of group methods for modifying general guidelines to suit specific practice settings.
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The College can foster the development of local networks that promote rapid dissemination of information and assist the development of user groups, listserves, and educational chat rooms to promote guidelines. Some existing groups within the Colleges organizational structure may be suitable for participating in this network. Rapid response teams from the College can be made available to local groups who need strategies to overcome hurdles to guideline implementation. The College could facilitate national networking to assist local groups in contacting other physicians and groups who have overcome similar problems. Groups with specific research interests could be assisted by the College in identifying other physicians involved with guideline implementation to establish research collaborations.
The College should consider developing an implementation pilot project to assess both innovative strategies for guideline implementation and their effects on patient outcomes. Requests for proposals could be developed with the financial support of industry, health care organizations, and third-party payers. The ACCP Health and Science Policy Committee could also sponsor projects to validate the Colleges published guideline recommendations.
A wide array of educational and decision support tools are necessary to promote guideline dissemination and implementation. A synopsis of a guidelines recommendations on pocket-sized cards promotes adoption. The College should expand its patient-focused educational materials, with guideline recommendations, both in print and on the Web. It should also evaluate the feasibility of providing on the Web electronic forms of guidelines that can be downloaded to physicians personal electronic/digital assistants. Guidelines can also be incorporated into decision support tools that can be accessed from physicians computer desktops at the point of care.
Adult learning theory emphasizes the importance of "learner readiness" before any real learning or personal change can occur. Consequently, the College should assist physicians in identifying knowledge gaps they may have regarding information contained in current guidelines. The College can post case problems on the Web, within CHEST, or at annual meetings, with answers from published guidelines. Case problems can also be posted on the Web with answers provided through links to other organizations guidelines.
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This article has been cited by other articles:
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